The Social Flooring Index - Beta Version: Twitter

Social Flooring Index Wordle from Flooring The Consumer.
Social media marketing tools are here to stay. There's no doubt! After all Blogs Are Now Mainstream Media and social tools help us connect and engage with visitors, end users and customers in conversations relevant to them. Even in flooring. Particularly in flooring! To that end, I officially launch - albeit a Beta version - the Social Flooring Index from Flooring The Consumer.

The Social Flooring Index captures who in flooring is doing what with social tools. I welcome your input and suggestions as the index evolves into its final form.

What I find fascinating from this research is that flooring retailers and manufacturers are getting involved. For example, many Carpet One Floor & Home members have joined Facebook and Twitter. [I'll be interested to discover how effective retailers find these tools, which work better, and how they adapt the tools for their businesses!]

This first version of the Social Flooring Index looks at Twitter, Facebook and blogs separately. I'm particularly interested - at this point - in completeness. Do you know of an organization in the flooring industry taking part in social media who isn't listed? Please let me know.

Also, this version of the Social Flooring Index uses HubSpot's Twitter and website grader to rank efforts. Facebook is more about friends, fans and members. As the Social Flooring Index evolves, I may include other parameters.

I welcome your comments, feedback and suggestions.

Twitter. Here, I list followers and updates. Followers represent other Twitter users who have chosen to follow someone. Updates represent the total number of 'tweets' or Twitter updates published.

To check out any of these Twitterers, simply go to Search.Twitter and enter the Twitter 'handle' starting with or without the @ symbol [mine, for example, is @CBWhittemore]. You'll notice a series of entries [i.e., Tweets]. Click on the @name you entered; you will be taken to that individual's Twitter page where you can read his/her most recent entries and some stats. Note the quality of the 'tweets' in addition to the quantity. Hard sell tweets are generally not considered good form!

I have ranked these in descending order based on the HubSpot Twitter grader results.

as of 7/3/09				Twitter
Name	Twitter @	Followers	Updates	Grade
Home Depot	@HomeDepot	9699	1789	99.7
Find Any Floor	@FindAnyFloor	4964	449	99.1
BuildDirect	@robertbanks	2975	417	99.1
Find Any Floor	@WebBizCEO	7404	299	98.8
FloorsFlorida	@floorsflorida	1159	1223	98.8
Find Any Floor	@FlooringSEOGuru	2458	218	98.4
Bridge of Allen, OK	@BridgeOfAllen	2217	161	98.4
Find Any Floor	@FlooringGAL	1725	521	98.4
BuildDirect	@BuildDirect	1494	549	98.4
Lowe's	@Lowes	2083	117	98
UK Flooring	@ukflooring	1307	396	98
iFloor Team	@iFloor	1153	174	97.7
Hardwood Flooring Oracle	@flooracle	623	318	96.5
Lowe's	@LowesPromos	431	34	95.6
Carpet One Boise	@CarpetOneBoise	477	32	95.3
The Mohawk Group	@TheMohawkGroup	431	68	95.3
Home Depot	@HomeDepotDeals	414	23	95
Bentley Prince Street	@bpscarpet	316	218	94
Southwestern Floors, TempeAZ	@SWNFloors	205	414	93
BuildDirect	@WoodFloors	207	39	92
Shaw	@ShawFloors	173	28	92
Shaw	@ShawTalent	228	12	91
Contract Magazine	@contractmag	214	133	91
T&G Hardwood FloorSpecialists	@DenverFloorGuy	165	85	91
Sara Neely, Alton IL	@DirectFloors	140	393	91
Century Carpet	@CenturyCarpetNJ	118	21	88
Tile Magazine	@TileMagazine	108	30	88
Johnson Carpet Grnd RapidsMI	@JohnsonCarpet	106	17	87
Owen Carpet	@OwenCarpet	98	137	87
Carpet One Floor & Home	@CarpetOneFH	86	38	87
Ramey Carpet One	@ramey_carpetone	75	9	86
Carpet One Lacey WA	@CarpetOneLacey	70	5	86
Floor A 2 Z	@floora2z	60	208	84
Shaw - Lauren Howard	@ShawRecruiting	56	17	84
ProSource Flooring FL	@ProsourceFloors	52	12	84
Shaw	@floorfashiongrl	46	25	83
Voogaly Carpet Care	@voogaly	53	4	80
Design West	@designwest	38	17	79
Area Rugs Online	@AreaRugsOnline	31	131	78
B&D Carpet Cleaners	@bdcarpetcleaner	18	3	70
J Sanders Floors, IL	@jsandersfloors	15	7	63
Bell's Carpets & Floors, NC	@bellscarpets	13	8	61
Europa Carpet One Flagstaff AZ	@CarpetoneFlag	9	2	57
Royal Blue Services	@rbcleaning	10	4	53
CarpetsPlus ColorTile, Alvin TX	@CarpetsPlus	9	3	53

Next, Facebook information...

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