It's a fascinating glimpse into how eleven retailers - more specifically, Best Buy, Amazon, Zappos, Dell, Nordstrom, Threadless, Starbucks, Dunkin' Donuts, Burberry, Walmart and Loblaw - have not only "embraced ratings and reviews as a proven (online) moneymaker, but ... have taken social applications and outreach further" per Empowered's Josh Bernoff.
I wasn't surprised to see most of the retailers listed. I was curious, though, to see how each promoted its social media activity on its website.
Several retailer websites share a similar format - with social media presence listed via a link in a footer reference section sometimes above the fold - see Nordstrom, Best Buy, Dell - but also below the fold - see Zappos, Walmart and Threadless.
Starbucks prominently features its social media presence, including its last 3 blogposts, on its home page, as you can see from the screen shot above - the only one from this list to do so.
|Nordstrom "Connect With Us"|
It took me some effort to locate Dunkin' Donuts' social links. Nothing on the home page. I had to go to "About Us" and then to "Press Room" to finally find sign of Twitter, Facebook and news. [By the way, same goes for Baskin Robbins.]
Burberry offers no sign of its very engaging flash-based Art of the Trench on its website [Note that music plays on both sites.] You'll enjoy spending time there exploring, learning all about the trench and sharing it all with your Facebook friends.
I was surprised to discover that Nordstrom has so many Twitter and Facebook accounts and delighted to notice YouTube videos. To reach this page, you need to click on a cryptic 'connect with us' on the home page. I found no mention of the "popular blog 'threads' referred to in the Trendspotting post, although I did come across a broken RSS feed. Perhaps the missing blog? See Nordstrom: Connect With Us.
Amazon and Loblaw are included in the list because of their ratings and reviews.
I applaud what these 11 retailers are doing right with social media.
At the same time, I'd love to understand why all retailers - especially those doing social media right - don't visibly flaunt their social media presence. Don't you like what Starbucks does?
After all, "if you got it, flaunt it!" - even with discrete placements of those recognizable social media icons...
Don't you think?