She's been busy since launching that flooring blog and relentless in coming up with communication and merchandising approaches not often embraced in flooring. In between her Do-It-Yourself Bathroom Workshop happening Thursday 7/21/11 in Franklin, TN, Diane took the time to answer a few questions.
DK: Because I had something to say. No seriously, it was an opportunity to share ideas and trends and provide solutions to flooring questions and problems. It was also a platform to build credibility in the middle of Tennessee by writing about flooring projects.
C.B.: What inspired you to do so?
DK: I saw it as an opportunity to establish myself early in this venue.
C.B.: What are your favorite topics to write about?
DK: My flooring projects and new products.
C.B.: How has that changed since you launched the blog?
In January 2011, I teamed up with a partner and formed URBAN Design + Renovations with an emphasis on kitchen and bath remodels. That development has increased ten-fold the sources for blogging articles.
C.B.: How do you manage your ideas and your time?
|Diane Kazan & Nick Besaw, URBAN Design + Renovations|
C.B.: How do you use the blog in your company?
DK: I promote it on Facebook and on two websites, Kazan Flooring & Windows and then URBAN.
CB: Do others participate with you?
No, I handle the blog myself, primarily because its origin is Kazan Flooring.
C.B.: How has the blog benefited you?
It’s given me a venue to promote my ideas about the remodeling industry.
C.B.: What are you biggest surprises from blogging [good and bad]?
DK: Is anyone really interested in my blog? I don’t have a lot of followers, so that is frustrating and I would love to have advertisers too.
C.B.: How do Twitter, Facebook, LinkedIn fit in to what you do?
DK: We participate in all, plus send email blasts via Aweber, have a QR code on our business cards, and just launched an URBAN mobile website and will soon add texting as another opportunity to reach customers.
C.B.: Any observations about blogging platforms, mechanics, etc?
D.K.: I’ve used Blogger, but currently the blog is on WordPress.
C.B.: What advice do you have for others in flooring who are considering a blog?
DK: Be consistent and always be looking for ideas, projects, “before” and “after”. In summary, I see blogging as part of an overall strategy to promote my business and increase my credibility in middle Tennessee.
Diane sent in this photo of her store and explains that "The photo of the store front features the "Fourth of July" decor. We have over 25k vehicles driving by daily and we try to increase awareness of our business with our window displays. In fact, I've had several people say they look forward to out window decor changing.
What's your reaction to Diane Kazan, the Kazan Flooring Blog and URBAN Design + Renovation? Could you see implementing some of her ideas in your business? Have you already tried some of the ideas?
Share in the comments. There's so much creativity happening in the retail experience and I love highlighting examples from the flooring industry. I bet you have great examples, too!