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Monday, July 06, 2009

The Social Flooring Index - Beta Version: Twitter

Social Flooring Index Wordle from Flooring The Consumer.
Social media marketing tools are here to stay. There's no doubt! After all Blogs Are Now Mainstream Media and social tools help us connect and engage with visitors, end users and customers in conversations relevant to them. Even in flooring. Particularly in flooring! To that end, I officially launch - albeit a Beta version - the Social Flooring Index from Flooring The Consumer.

The Social Flooring Index captures who in flooring is doing what with social tools. I welcome your input and suggestions as the index evolves into its final form.

What I find fascinating from this research is that flooring retailers and manufacturers are getting involved. For example, many Carpet One Floor & Home members have joined Facebook and Twitter. [I'll be interested to discover how effective retailers find these tools, which work better, and how they adapt the tools for their businesses!]

This first version of the Social Flooring Index looks at Twitter, Facebook and blogs separately. I'm particularly interested - at this point - in completeness. Do you know of an organization in the flooring industry taking part in social media who isn't listed? Please let me know.

Also, this version of the Social Flooring Index uses HubSpot's Twitter and website grader to rank efforts. Facebook is more about friends, fans and members. As the Social Flooring Index evolves, I may include other parameters.

I welcome your comments, feedback and suggestions.

Twitter. Here, I list followers and updates. Followers represent other Twitter users who have chosen to follow someone. Updates represent the total number of 'tweets' or Twitter updates published.

To check out any of these Twitterers, simply go to Search.Twitter and enter the Twitter 'handle' starting with or without the @ symbol [mine, for example, is @CBWhittemore]. You'll notice a series of entries [i.e., Tweets]. Click on the @name you entered; you will be taken to that individual's Twitter page where you can read his/her most recent entries and some stats. Note the quality of the 'tweets' in addition to the quantity. Hard sell tweets are generally not considered good form!

I have ranked these in descending order based on the HubSpot Twitter grader results.

as of 7/3/09

Name Twitter @ Followers Updates Grade
Home Depot @HomeDepot 9699 1789 99.7
Find Any Floor @FindAnyFloor 4964 449 99.1
BuildDirect @robertbanks 2975 417 99.1
Find Any Floor @WebBizCEO 7404 299 98.8
FloorsFlorida @floorsflorida 1159 1223 98.8
Find Any Floor @FlooringSEOGuru 2458 218 98.4
Bridge of Allen, OK @BridgeOfAllen 2217 161 98.4
Find Any Floor @FlooringGAL 1725 521 98.4
BuildDirect @BuildDirect 1494 549 98.4
Lowe's @Lowes 2083 117 98
UK Flooring @ukflooring 1307 396 98
iFloor Team @iFloor 1153 174 97.7
Hardwood Flooring Oracle @flooracle 623 318 96.5
Lowe's @LowesPromos 431 34 95.6
Carpet One Boise @CarpetOneBoise 477 32 95.3
The Mohawk Group @TheMohawkGroup 431 68 95.3
Home Depot @HomeDepotDeals 414 23 95
Bentley Prince Street @bpscarpet 316 218 94
Southwestern Floors, TempeAZ @SWNFloors 205 414 93
BuildDirect @WoodFloors 207 39 92
Shaw @ShawFloors 173 28 92
Shaw @ShawTalent 228 12 91
Contract Magazine @contractmag 214 133 91
T&G Hardwood FloorSpecialists @DenverFloorGuy 165 85 91
Sara Neely, Alton IL @DirectFloors 140 393 91
Century Carpet @CenturyCarpetNJ 118 21 88
Tile Magazine @TileMagazine 108 30 88
Johnson Carpet Grnd RapidsMI @JohnsonCarpet 106 17 87
Owen Carpet @OwenCarpet 98 137 87
Carpet One Floor & Home @CarpetOneFH 86 38 87
Ramey Carpet One @ramey_carpetone 75 9 86
Carpet One Lacey WA @CarpetOneLacey 70 5 86
Floor A 2 Z @floora2z 60 208 84
Shaw - Lauren Howard @ShawRecruiting 56 17 84
ProSource Flooring FL @ProsourceFloors 52 12 84
Shaw @floorfashiongrl 46 25 83
Voogaly Carpet Care @voogaly 53 4 80
Design West @designwest 38 17 79
Area Rugs Online @AreaRugsOnline 31 131 78
B&D Carpet Cleaners @bdcarpetcleaner 18 3 70
J Sanders Floors, IL @jsandersfloors 15 7 63
Bell's Carpets & Floors, NC @bellscarpets 13 8 61
Europa Carpet One Flagstaff AZ @CarpetoneFlag 9 2 57
Royal Blue Services @rbcleaning 10 4 53
CarpetsPlus ColorTile, Alvin TX @CarpetsPlus 9 3 53

Next, Facebook information...

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Richard McKay said...

I'd like to put myself forward for inclusion on the index :- My twitter user name is @holeinhiseye - I'm director of McKay Flooring in the UK. At time of writing I've over 30K followers on Twitter.
Best regards,

Richard McKay

CB Whittemore said...

Richard, absolutely! As well as your company Twitter account. I 'found' you on Facebook, but hadn't yet on Twitter. Thanks for helping me make this a complete listing.

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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