Create Content With a Point-of-View!

Do you find yourself yearning for or craving good stories from the companies you buy from? I do. I love Trader Joe's and Zappos for those reasons. Their provide brilliant content which absolutely reinforces what they are about. Patagonia is one of those companies and here's perspective on how they do it:

Does Your Content Marketing Have a Point-of-View? Patagonia's Does.

I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.