Tips for Connecting With Customers

Do you have time-tested tips for connecting with customers? I'd love to hear about them.

Here are some I gathered while at Surfaces:

Connecting With Customers: 4 Tips Based on Surfaces Highlights

Thanks for reading!

Best,

C.B.

The Shoe Lovers' Retail Experience: DSW

Are you familiar with DSW, also known as Designer Show Warehouse? It is 100% focused on shoe lovers. In the following article, I explore the DSW shoe lover retail experience:

DSW: a Retail Experience for Shoe Lovers

I'd love to hear your thoughts on DSW and the article.

Thanks for reading!

Best,

C.B.

Schmitt on Happiness and the Customer Experience

If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:

Happiness and Customer Experience: Interview with Bernd Schmitt

[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]

Best,

C.B.

Zappos Online: Powered by Customers!

My latest blog article explores Zappos Online. There, too, customers are at the forefront!

I invite you to read and share your comments.

Zappos' Online Retail Experience: Powered By Customers

Thanks! 

Best,

C.B.

How To Articulate Customer Expectations: Sandy Smith

If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers.

Simple click on the link to read the article:

Getting More Customers By Articulating Expectations: Sandy Smith

Thanks for reading!

Best,

C.B.

Design, Trends, Customer Experience: Wisdom from Cheryl Durst

If you enjoy reading about trends, and then thinking how they may affect the future, you'll enjoy this article.

Designing Customer Experience: IIDA's Cheryl Durst Talks Trends

Let me know what you think!

Best,

C.B.

Best Business Marketing Blogs of 2012

Do check out my latest blog article on Flooring The Consumer! Not only does it include some amazing business marketing blog resources, but....


Best Business Marketing Blogs of 2012 Include Flooring The Consumer!


Thanks for reading!

Best,

C.B.

Ace Hardware on Customer Loyalty: 3 Lessons

I do love coming across examples of retailers that focus on customers in really smart ways. In this recent article, I share with you perspective from Ace Hardware.

Please read the full article by clicking on

Customer Loyalty and Satisfaction: 3 Lessons From Ace Hardware

Thanks for reading!

Best,

C.B.

Unsolicited Retail Communications Via Text or Email

Have you been duped into receiving unsolicited emails or -worse yet - text messages? Here is my rant on that topic and why opting-in is the way to go:

Get More Customers? Offer Opt-in Email, Text Messages

Thanks for reading!

Best,

C.B.

Thoughtfulness in the Retail Experience: Zipcar, Nufloors Coquitlam

Whenever I come across signs of thoughtfulness in the retail experience, I appreciate it. In this article, I share with you examples from Zipcar [thank you, Gary Petersen!] and Nufloors Coquitlam in British Columbia [thank you, Cynthia Dean!].

You may read the article by clicking on the link:

What Goes Into a Thoughtful Retail Experience?

Let me know what examples you've come across in your retail travels that have caught your attention.

Let me know, too, how you demonstrate thoughtfulness in your business?

Thanks for reading!

Best,

C.B.