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Friday, April 24, 2009

Age of Conversation 2 - Why Don't They Get It? on Amazon!

Great News! The Age of Conversation 2 - Why Don't They Get It? is now available on Amazon.

That's thanks to Gavin Heaton's herculean efforts.

The book represents an amazing global collaboration involving 237 authors from 15 different countries, all shepherded by our very own Drew McLellan in the US and Gavin Heaton in Australia. The proceeds benefit Variety, the children's charity.

I've been featuring snippets from the chapters in Social Media Series: Bridging New & Old. Have you noticed?

For example:

Arun Rajagopal's chapter is titled "The Smart Beast in the Creative Jungle." In it he writes: "Embrace new ideas in consumer experiences, media, technology and productivity.... Most importantly, get away from the desk and step into the real world of consumers."

Kristin Gorski wrote "Crossroads: When Micro Storytelling Meets Social Media," it ends with an interesting yet social media relevant challenge: "to learn how to slow down, thoroughly survey the social media scene, decide what stories we want to tell, and then utilize this powerful arena to maximize their reach..."

Dan Schawbel's chapter is titled "eBranding for the Masses." It starts with the following statement: "What people might overlook or fail to understand is that our lives are already the result of the Internet."

Chris Kieff contributed "The Secret to Conversing with Non-Humans" . This snippet from his chapter - "There are Non-Human Entities among us... They move amongst us quietly, unseen by most. However, they carry immense power. These things can make or break companies, individuals, and careers..." - gives you a feel for some of the wisdom and humor he brings to what he does.

Mario Vellandi wrote "Dancing to the Beet" where he describes "Heart Beet Gardening" "which builds vegetable gardens for schools, communities and home owners in Los Angeles, California." In it, he asks Accidental Marketer Sara how she goes about marketing. "...I just like talking to folks about the joy of growing and eating their own fresh food... Other than that, all the activities I plan and carry out help support that goal."

Jay Ehret 's chapter "Is This Really the Age of Conversation?" where he asks an interesting question. Are online conversations any better than offline ones? It depends.

Lori Magno's chapter is titled
"Are You Next?" It captures Lori's blend of practical creativity. In it, she asks "Are you the next new media producer?" Because social media enables the sharing of creativity and passion, expertise, and knowledge in a new virtual marketplace.

You now have a taste for why Age of Conversation 2 - Why Don't They Get It?represents a must-buy, must-read book that covers the following 8 critical social media topics:

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Manifestos -- Declarations, up front, on the Age of Conversation. Why don't people get it? What about companies? Where are things going? What can you help clarify?

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Keeping Secrets in the Age of Conversation -- With everyone talking so much, why do we need secrets? What is the role of privacy? What about different personas and identities? Why don't consumers understand that their online conversations are tracked and can come back to haunt them?

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Moving from Conversation to Action -- Talk is cheap, or so they say. What are the practical steps that businesses and brands can take to move from conversation to something more valuable to their business? And if it is so easy, why don't they just do it?

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The Accidental Marketer -- People "fall into" marketing. They may study and qualify in a different discipline but somehow find themselves in marketing and advertising. What is the attraction? Or...have you known a company or brand who just seemed to naturally fall into marketing success? How do you think that happened?

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A New Brand of Creative -- With the changes in the way that people communicate and collaborate online, marketing and advertising companies are needing to reach out and work with a new type of creative team. What do these "creatives" look like. What are their skills? Why do they evangelize digital and new media? And what are the challenges that they face?

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My Marketing Tragedy -- A topic only for the brave ... Do you know a project that failed? Was it yours? What prevented success? What worked? And most importantly, what did you learn? Who didn't "get it" -- was it your client, your boss, the board, or (dare we ask) you?

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Business Model Evolution -- Just as the markets and people are changing, so too are the business models around both clients and agencies. What is your take on this? What is working and what is not? Where will things go? What happens if an agency doesn't "get it". How do you measure "it" ... and where will things go?

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Life in the Conversation Lane -- Bringing it all back to the individual -- how is life in a digitally connected, social world impacting our lives? What is the personal cost and what is the attraction? Is there a balance or are we just kidding ourselves?

My chapter appears in the Business Model Evolution section and is titled "Don't Be Myopic About Social Media."

As with the first
Age of Conversation, 3 versions of the book are available for sale (hardback, paperback and e-book). Don't wait! Buy it now! If you need a better reason, then read Katie Chatfield's AOC2 - Let's Kick it!

[Previous posts include - b
ack in October, 2008, It's Here!!! Age of Conversation 2. Now Available for Purchase and The Age of Conversation 2 - Update and The Age of Conversation - Why Don't They Get It?.]

Here are the 237 authors from 15 countries who came together for Age of Conversation 2 - Why Don't They Get It?

Adrian Ho,
Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer,Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson,Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini,Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh,Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace,Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore,John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac,Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman,Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin,Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson,Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood,Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja,Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Won't you support our effort to help Variety? Please buy
The Age of Conversation 2 - Why Don't They Get It?

Thank you!

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