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Friday, April 03, 2009

Links of Note: Digital Marketing [Profs] Inspiration

link originally uploaded by gwennie2006.
These links of note all connect to this week's amazing MarketingProfs Digital Conference. Did you by any chance participate? 13,375 of us did and, as usual, the quality of the content was outstanding and the resulting interaction, inspiring...

Whether you participated or didn't, you should check out Peg Mulligan's Blog and Digital Marketing World: Spring 2009 - Winning Against the Odds. It's a terrific summary.

Ardath Albee's Marketing Interactions in Virtual Events Plus Twitter ROCK! offers an insightful take on how the 'twitter stream' - the live stream of tweets coming from a variety of sources around a common topic [I got a taste for this when I alternated watching the Obama Inauguration online and via network TV] - adds dimension, emotion and connection to an event.

[BTW, have you noticed how Twitter is coming up on CNN, GMA as well as in newsprint? Here's GMA and GMA Weekend on Twitter; note the difference in number of followers. Very interesting to observe it going main 'stream'... ]

Altitude Branding's Amber Naslund [who led a discussion titled "The Anatomy of a Strong Corporate Blog"] posted Oh Yeah? Prove It the day before the conference. She describes both hard metrics and anecdotal evidence to 'quantify and justify' her role with Radian6. As in an offline environment, the momentum you develop from interacting with your marketplace creates engagement, goodwill and opportunity for further engagement...

The topic of measurement inevitably brings to mind KD Paine - another MarketingProfs Digital Conference presenter]; you'll love PR Measurement Interview with Katie Delahaye Paine...

Which Matt Quint from With Us Not At Us also refers to in Some David Plouffe and Katie Paine Takeaways.

I'm inspired. Are you?

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