Per the Personal Branding Book site, Me 2.0 is "the first book about personal branding written for the millennial generation by a millennial."
Now, I'm not a millennial, but I am convinced that Dan's book contains insights and advice relevant to anyone serious about creating a brand experience in today's world - both off- and on-line - using social tools.
I'm particularly interesting in the 4 step process -- discover, create, communicate and maintain -- that Dan has developed for building a powerful brand.
Given the wealth of advice he offers on his Personal Branding Blog, I expect Me 2.0 to be chock full of valuable tips for using social media tools not just for personal branding, but also for branding in an increasingly social, digital and entrepreneurial world.
What are you waiting for? Go check it out!