Flooring The Consumer on Simple Marketing Now

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Sunday, May 31, 2009

A Simple Marketing Now Update - May 2009

Have you had a chance to explore my other blog, Simple Marketing Blog? It's the blog and newsroom for Simple Marketing Now and it's where I explore marketing strategy and creative, practical, even simple marketing approaches -- often with social media.

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Here's a snapshot of what I wrote about during the month of May 2009.

Given that the site is also my company Newsroom, I posted my latest Press Release: Whittemore Re-Appointed to SURFACES '10 Education Advisory Council.

That release generated an email from my friend and former Solutia boss and colleague, Gary Petersen. His comments led to What About The Consumer of the Future? Do read it and let me know -- what are your thoughts about consumers of the future?

The news release refers to an upcoming marketing strategy workshop taking place at Surfaces 2010 that Paul Friederichsen - BrandBiz Inc., Scott Perron - Big Bob's of America, and I will present. I guarantee that this will be a memorable session. We've already started working on it as you can read from Connecting With Retail Consumers - Marketing Strategy Series. In fact, I'll be documenting our entire planning process. You don't want to miss any of it, right? Plus, I might need your help...

Simplicity In Communication focuses on the core questions that effective communications must focus on. Do other questions come to mind?

I'm fascinated with the ideas in Marketing Effectively During An Information Revolution. Imagine that we are marketing in the equivalent of the 1500s when the Gutenberg press made its appearance. It kind of puts things into perspective, doesn't it?

The Humble News or Press Release discusses what I appreciate about press releases: they are vehicles for content creation. What's exciting, though, is to encounter a company that no only believes in press releases, but has developed a creation solution for enhancing that content. Read Press Releases, Newsletters and OtterBox.

Don't miss the wisdom in Links of Note: Practical Marketing Lessons. You Can No Longer Ignore Social Media offers additional perspective on how to make sense of social media for your business. For practical perspective, read How Marketers Grow Their Business With Social Media; it's based on an industry research report.

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