Flooring The Consumer on Simple Marketing Now

Please visit Flooring The Consumer's new home on SimpleMarketingNow.com where you can subscribe to receive updates to blog articles in real time!

Monday, January 18, 2010

Refresh Your Store Experience For The New Year

Vegas Retail ExperienceNew year, new beginnings, so what's in store for your store? Perhaps it's time to refresh your store experience for the New Year? From Retail Customer Experience Magazine, here are 5 signs your retail store needs a makeover by Bob Phibbs.

1. How does your store flow?

How well does the traffic patterns you've established match up with those of your customers? Do you need to adjust them?

2. How consistent is your store?

My favorite example of retail experience consistency is Target. Signage, communications, baskets, even the bathrooms consistently say 'Target.' Are you that consistent? Could you be more consistent? Or, if inconsistency is part of your retail experience, are you consistently inconsistent?

3. Can you simplify your merchandising?

Can you edit your product selection? Make it less overwhelming for customers? Can you be a curator for your category? Unnecessary complexity will scare customers away. Demonstrate your passion and expertise by simplifying and editing your assortment.

4. How fresh does your store look?

Does it need dusting? A new coat of paint? Are your flyers, signs, announcements current? Do you need to replace dead light bulbs? I love this quote: "... great retail is like an idealized home..." which means your store needs to look similarly engaging.

5. What about your displays?

Do you rotate them on a regular basis? I love what Aggieland Carpet One does with its displays: put them on wheels! Per the article, "Eighty percent of your sales tend to come form the first third of your store, so highlight all of the "wants" at the front and all of the "needs" in the back..."

What else do you ask yourself when you step back to consider your store experience?

And, by the way, these questions are just as relevant for your online presence.


Unknown said...

I really like this article - simple and straightforward advice.

I would also add one point - think about your customers. Who are they, what are they looking for and how can you deliver an experience that keeps them coming back. Turning customers into loyal shoppers is going to be key for retail over the next years.

Promotional Products said...

These are some great questions that apply not just to retail stores, but can be applied to internet companies in a more virtual sense. Great article, thanks for sharing.

CB Whittemore said...

Averil, that is an excellent point to add as it most certainly will become more important than ever.

Thank you for suggesting it.


CB Whittemore said...

Promotional Products, I definitely agree about the relevance to the online retail experience. It will be interesting to monitor how all of this gets executed and how well it connects with customers to turn customers into loyal shoppers as Averil says.

Thanks for your comment.


Online Shopping Stores said...

Thank you for this great blog information!I'm finding this whole blogging world a great resource for any topic, and really inspirational.

CB Whittemore said...

Online Shopping Stores, you are welcome! The blogging world is a goldmine of valuable insights and I'm delighted you found this post valuable. Thanks for stopping by. Best, CB

Promotional Chocolates Bars said...

Yes I am agree with Averil. Thank you for suggesting it.

CB Whittemore said...

Promotional Chocolate Bars,

Averil did make a great point. Is there anything you'd add?

Thanks for visiting,

Post a Comment

Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

Related Posts Plugin for WordPress, Blogger...