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Tuesday, July 10, 2012

Avoid "Paradox of Choice" to Connect With Customers

You may enjoy the following article:

As always, thank you for reading!




Richard Sparks said...

Overloading your consumer experience is such an easy trap to fall into, especially if you are involved in selling things on the internet. It is always worth keeping in mind that most consumers are creatures of habit and do not want to be bombarded with a thousand options all the time!

Rachel Miller said...

Hi CB,
Thank you for sharing this post. Far too may companies fall into "it's all about me" content creation category and complicate the issue further with too many options. Useful post. Thanks again!

CB Whittemore said...


You make a great point about consumers not wanting to be bombarded with 1000s of options.

Thank you!


CB Whittemore said...


I love your characterization of "it's all about me" in offering too many choices.

Thanks for visiting.


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