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Thursday, July 12, 2007

Building a Blogger Toolbox

Blogs are here to stay.

In Help me build a new blogger toolbox, Drew McLellan, from Drew's Marketing Minute, encourages us to share tips and links that could be of value to newly minted bloggers.

I've been thinking about this a great deal. Especially since I've had many conversations about launching blogs lately.

So, here goes.

Drew's New Bloggers' Toolbox Includes the following resources:
+ Converstations (chock full of practical tips)
+ CK's blog (compelling blog post examples)
+ Viral Garden (demonstrates how to build a community)
+ Lonely Marketer (teaches marketing tools)
+ Successful & Outstanding Blogs (blogger who spotlights newbies)

To that list I add the following:
+ Start with ProBlogger. It's filled with invaluable advice about the mechanics of blogging.
+ Next, John Jantsch's Duct Tape Marketing - also chock full of useful and practical advice, links, suggestions, etc.

In terms of reputable sources for finding good blogs:
+ Todd Andrilk, the genius behind the Power 150 Top Marketing Blogs which represents a terrific resource list, posts about a wide range of marketing and media references that are right on.
+ Drew mentions Mike Sansone's Converstations. Check out Mike's extensive blogroll.

In terms of perspectives on blogging and social media:
+ Toby Bloomberg's Diva Marketing Blog features in-depth and high quality posts. Check out the blogger stories and the Biz Blog Profiles [not to mention the extensive list of links].
+ I greatly admire David Meerman Scott and Web Ink Now. He shares thoughtful perspectives and great advice relating to the new rules of marketing and PR.

Spend lots of time visiting blogs of interest. Observe what each does [blogrolls, widgets, layout], and how each does it [e.g., Technorati and other tags]. I routinely printed out source code from sites I admired to figure out how to do things. I didn't always succeed, but I learned some.

Absolutely tell your visitors who you are, include a photo and make sure to make it easy to subscribe! After that, let the passion come through in everything you do!

Any questions, let me know.

Good luck, and have a blast!

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