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Sunday, July 15, 2007

Peter Kim's Top Marketer Blogs - The M20

Rising sunflower 3 originally uploaded by Ned Lyttelton.
Peter Kim from Being Peter Kim, senior analyst at Forrester Research, introduces a new ranking of marketing blogs in Introducing: Top Marketer Blogs [alpha].

It's an amazing list from multiple perspectives.

From a very personal perspective, I'm thrilled to pieces [i.e., floored] that Flooring The Consumer makes that list. And, at #1....

From a professional perspective, I'm astounded [i.e., really floored] at what the list represents: client-side blogs and not ones by consultants, agencies or service providers.

In Peter's words: "There's something different about the voices that come from the client-side of the table. While many of us might have been there and done that in some fashion, these are marketers who are *doing it* right now. If you've ever been on the client side, you know the joy and pain of building a brand that an outsider may never know. For me, it was working for a brand that was once sold in fishnets in grocery store checkout aisles and seeing it rise to become the logo of choice for actors, musicians, and trendsetters worldwide."

"So I'm starting a list to highlight the most popular blogs written by client-side marketing professionals. These are people who are doing their brands a favor by engaging customers and prospects in conversation. If you know of others who should be included, please comment below!"

Here's the draft list which Peter refers to as the "alpha version":

1. Flooring The Consumer :: Technorati authority = 504. Authored by CB Whittemore, Director of In-Store Innovation, Wear-Dated Carpet Fiber.
2. Marketing Nirvana :: 424. Mario Sundar, Community Evangelist, LinkedIn.
3. ExperienceCurve :: 332. Karl Long, Web/Social Media Integration Manager, Nokia.
4. The Marketing Excellence Blog :: 254. Eric Kintz, VP Marketing, Digital Photography & Entertainment, Hewlett-Packard.
5. cgm :: 191. Pete Blackshaw, CMO, Nielsen Buzzmetrics.
6. Decker Marketing :: 167. Sam Decker, VP Marketing, Bazaarvoice.
7. Masiguy :: 162. Tim Jackson, Brand Manager, Masi Bicycles.
8. AttentionMax :: 153. Max Kalehoff, VP Marketing, Nielsen Buzzmetrics.
9. Churbuck.com :: 148. David Churbuck, VP Global Web Marketing, Lenovo.
10. Emerson Process Experts :: 130. Jim Cahill, Marketing Communications Manager, Emerson Process Management.
11. Bernaisesource :: 99. Dan Greenfield, VP Corporate Communications, Earthlink.
12. John Dragoon's Blog :: 29. John Dragoon, CMO, Novell.
13. Randy's Journal :: n/a. Randy Tinseth, VP Marketing, Boeing.

I am both completely floored [i.e., elated] and humbled to make the list. And, talk about being in good company! I subscribe to #3 and #4. I follow #2's professional blog, and have added his personal one. I have heard Max Kalehoff [#8] speak at Columbia Business School events, and Toby Bloomberg [aka Diva Marketing Blog ] features #7 MasiGuy in her Biz Blog Profiles - Masi Guy. [I also follow Peter's blog.] They inspire me. The others are delicious new discoveries! What a thrill!

Thank you, Peter!

For those of you flirting with the idea of creating a blog to support your brand or business, I urge you to give it a try. Check out these resources as they represent a fascinating range of approaches. You may be surprised at how much fun you have and how effectively you can communicate your passion!

Stay tuned, too, for the Beta version of The M20!

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Toby said...

C.B. - might be a surprise to you but I'm sure it's not much to the fans of Flooring The Customer. Yours is one of the best marketing / brand blogs .. you provide great information while incorporating your own special sense of self.

CB Whittemore said...

Toby, you are way too kind. But, you inspire me greatly, so THANK YOU.

Anonymous said...


I am flattered - well floored - that you subscribe to my blog! I hope that Pete's idea will push other client side marketers to start blogging

CB Whittemore said...

Eric, I do, too. Prior to Pete's slicing the blogosphere this way, I hadn't realized how few of us there were.

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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