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Tuesday, April 07, 2009

Just Released: Dan Schawbel's Me 2.0

Really exciting news relating to Dan Schawbel - who shared insights with us in Social Media Series: Dan Schawbel on Bridging New & Old. His book has just been released! That's right. Today is the big day for Me 2.0: Build a Powerful Brand to Achieve Career Success, now available at Amazon!

Per the Personal Branding Book site, Me 2.0 is "the first book about personal branding written for the millennial generation by a millennial."

Now, I'm not a millennial, but I am convinced that Dan's book contains insights and advice relevant to anyone serious about creating a brand experience in today's world - both off- and on-line - using social tools.

I'm particularly interesting in the 4 step process -- discover, create, communicate and maintain -- that Dan has developed for building a powerful brand.

Given the wealth of advice he offers on his Personal Branding Blog, I expect Me 2.0 to be chock full of valuable tips for using social media tools not just for personal branding, but also for branding in an increasingly social, digital and entrepreneurial world.

For more perspective, check out Me 2.0's Introduction and table of contents.

What are you waiting for? Go check it out!

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