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Wednesday, May 05, 2010

Wood You Like's Wooden Floor Installation Manual

Wood You Like's Wooden Floor Installation ManualImagine listening so carefully to your customers that their questions inspire you to write a book. That's what Karin Hermans from Wood You Like Ltd in the UK did.

Wooden Floor Installation Manual represents 160 pages of responses to customer questions making it a relevant reference for "everything you need to know about DIY wooden floors".

Karin likens the inspiration for and the creation of the book to her contribution to the latest Age of Conversation 3: It's Time To Get Busy [aka AOC and soon to be available for sale!]. She writes:

Hi CB

The funny thing is - I realised this only afterwards - the book is a perfect example of the thread of my contribution for AoC: building a business one question at the time ;-) The whole book is in fact based on questions we received from our website visitors/prospects etc.

How we are using it? As we used the E-guide last year (65 pages only): giving those who are serious about DIY installation of their own wood floor our experience in the hope they will be confident they can install it like a pro too (or at least know what they are doing, from selecting the floor to tackling most common "installation obstacles". (And of course to tell them about the products we recommend - and sell).

Most of the books already sold are to known contacts; it is now also for sale on amazon.co.uk and amazon.com.

Those "unknown" buyers can request access to our "online extras" - and we can follow-up on them for maintenance products, which we do with all our clients.

Karin H

I admire that Karin has created a benefit for readers through what might otherwise be perceived as a shortcoming: the book contains no visuals. Instead, Wood You Like invites those who purchase the book to view online evergreen photos, pictures and drawings. What a terrific way to integrate the offline and digital experiences for a richer and more informative solution!

Congratulations, Karin and Wood You Like! I wish you great success with Wooden Floor Installation Manual!

8 comments:

bamboo laminate said...

That would be helpful. Thank you for posting.

Karin H said...

Hi CB

What a glaring review you made of our book, many thanks for your thumbs-up.

Karin H.

C. B. Whittemore said...

Karin, you are most welcome! I wish you all the best with the book and your business. Best, CB

West Coast Commercial Floors said...

Great post, I really enjoy you blog!

C. B. Whittemore said...

West Coast Commercial Floors, thanks for the feedback! I'm delighted you are enjoying the blog.

Best,
CB

C. B. Whittemore said...

Bamboo laminate, thanks for visiting! Best, CB

laminate flooring said...

thanks

some tips on installing laminate flooring

Before the laminate flooring can be installed, a thin underlayment needs to be put on the subfloor, with the laminate installed over top. On a few select brands, the underlayment is already attached to the back of the laminated, thus making for a easier and faster installation, but this is by no means an indication of quality. The purpose of the underlayment is to improve acoustical properties (deaden the sound when you walk on it), smooth out minor sub-floor imperfections, improve insulation properties, reduce walking fatigue, and protect the laminate flooring from sub-floor moisture.

Many people buy the cheapest underlayment they can find in order to save a few dollars, however, it is well worth looking at the higher quality pads. They allow for a much quieter sound when walking on the floor, and offer increased insulation properties as well as anti-microbial protection.

C. B. Whittemore said...

laminate flooring, thank you for sharing your wisdom about laminate flooring with us. It is much appreciated!

Best,
CB

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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