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Tuesday, June 19, 2007

Honored By The Marketing Diva

What a thrill!

I've been experiencing flooring toe taps of exhilaration all day long.

Diva Marketing's Toby Bloomberg [a.k.a., The Diva] has just granted me the ultimate honor by showcasing Flooring The Consumer and Wear-Dated in her Biz Blog Profile Series: Flooring The Consumer, Wear-Dated.


Toby had me thinking about old marketing and new marketing and how to create a bridge between those two worlds.

And, now, I'm curious. What are your thoughts on how best to extend the blogosphere conversation beyond keyboards and blog relationships -formed as a result of our musings- to draw in those who don't know about blogs, or aren't yet comfortable with the world of 2.0?

As actively involved as we are in this medium, a whole wide world out there isn't yet engaged as Lewis Green has brought up in Web 2.0 Reality Check. So, how do we extend the conversation?

To that point, we call it conversation, but Liz Strauss grounded me when she brought up the perspective of Her Friend Peg - who is not part of the blogosphere - who doesn't get all of this 'conversation' talk. To her, it's more of a traditional one-way exchange as in a newspaper publishing an article.

And, if you think back upon your early days, when you hadn't yet taken the blogging plunge, how did you feel about this blogging thing? Did you see it as conversation, or as more of a one-way exchange, sufficiently intriguing to merit further exploration, but not more than that. And, then, before you knew it, you were drawn into this amazingly vibrant vortex of ideas and possibilities....

So, how do we draw others in?

Now, Lewis Green also brings up in The Art of Blog Marketing that "marketing is about creating connections." So, how do we extend these connections? How do we invite others to participate?How do we share our wonderful ideas and concepts, our collective knowledge that illustrates the The Wisdom of Crowds?

Sharing the message with one person at a time matters greatly. And, bridging old marketing tools with new ones helps tremendously to make the new ones not seem quite so intimidating. But, how else are you doing it? What can we learn from one another?

In many ways, the B2B world that Valeria Maltoni will soon be joining [Congratulations, Valeria!] is an ideal one for creating the sense of community and connection that thrives in a web 2.0 environment. Mike Sansone aptly brings this to life in ConverStations. So, there most definitely is a way to extend the art of blog marketing to all those wanting to bask in the connections. What are your success stories?

Thank you, Toby - most gracious Marketing Diva, for this honor.

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"ME" Liz Strauss said...

wow! That's so cool! Congratulations! You must be feeling great! :)

CB Whittemore said...

Yes! Thanks, Liz.

Toby said...

C.B. - Thank *you* for generously sharing your experiences. In true C.B. fashion, you've taken one idea (your own story!) and spun it even further so the learnings continue beyond the initial post. That is social media at its best!

Anonymous said...

That was a really good interview that gave me the chance to learn a lot more about your work. Fascinating!

As for B2B, that's where I spent most of my career, with the exception of nonprofit work, which I did for six years directly with consumers -- the patients of a medical center.

Interestingly, I might be able to dip my corporate foot into blogs... as soon as the other areas of the house are in order, of course ;-)

CB Whittemore said...

Toby, you are right: social media is amazing and it will only get better as more participate!

Valeria, thank you. I will be very interested to hear/read more about your foot-dips as I can readily imagine how electrifying they will be!

Anonymous said...

I totally agree with the accolades you have received and with your hesitation that it is early to be declaring victories (Lewis Green's observations).
The community is fairly small but it will also continue to be influential for some time. It's good to be recognized early. It will put you in a better position as things continue to grow. When Yahoo first started there were at least 5 other search web sites including one at Netscape.
You have a good position as this version of online media comes around the first turn.

CB Whittemore said...

Roger, thank you! It is both sobering to remember how quickly things can change [e.g., Netscape], and exhilirating to be involved in a medium so early on. What a journey for Modern Magellans!

Anonymous said...

CB, congratulations on your feature by the Marketing Diva! It is great to see you shining for all. I have enjoyed your blog ever since I started blogging, and you have been a real encouragement to me. :-)

To address your question, blogging is kind of like a secret business world. There are connections and content here that I don't see in traditional media. When I am speaking with clients and can bring up something helpful I found on a blog, they are impressed that I am so plugged in.

Most of my clients and prospects don't read blogs but are interested in my subject. I tell them to check out my blog and my blogroll to give them a place to start. I will also send them links to interesting posts (mine and others). Finally, those who express interest I refer to CommonCraft's video on RSS so they can read blogs more easily.

Slowly, more and more people I run into are taking up the reading of blogs. Helping to make it easier for them is where we bloggers can contribute and bring them into the conversations.

Thanks for the discussion, CB, and congratulations again!

Anonymous said...


I have only recently discovered your blog and am enjoying your posts. As of today your blog is on my blog roll.

CB Whittemore said...

Becky, thanks for your comments and for enriching the conversation. I love your analogy to a secret business world; it is so true! I have found more vitality and creativity in the blogosphere than in traditional media which makes me chop at the bit to get others involved! Great build to use the RSS video; I hadn't thought of that. That must really help with the comfort factor!

CB Whittemore said...

Lew, I am SO honored! Thank you.

Anonymous said...

Wow CB,

Congrats on all the wonderful achievements! I just read that you have been nominated as a SOB by Liz Strauss as well ;)

CB Whittemore said...

Maria, many thanks and also for the heads up on becoming an SOB!!!

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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