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Thursday, December 06, 2007

Color-Emotion from Mohawk - Part II: White

Color-Emotion, Mohawk's 2007 Color Forecast continues with a focus on White.

[If this is your first visit, this story started with
Flooring Inspiration From Mohawk and Color-Emotion From Mohawk - Part I which represents Mohawk's 2007 color presentation developed by Vickie Gilstrap and her very creative staff: Nathan Hammett, Lauren Campbell, Luanne Holloway, Rebecca Frazee, Cliff Lyles, Susie Bell, Katherine Bugsch, and Michael Thompson.]

White is predicted to have such an impact this season that we felt it deserved to have a section all its own.

White is known for purity, always clean and fresh.

This is the shade of innocence and peace. From the first snowfall of the season, to the pristine sands of a tropical beach, or the delicate petals of a white rose, white is pure and untainted by outside influences.

From what was once known as the total absence of color, white products are standing alone in the home place for 2007 and beyond.

Whether brilliant white for a minimalist modern look... or a sweet creamy white to dress up a bedroom, white can make a room look larger, cleaner and more elegant.

Like many of the trends this year, the move toward white originates in many ways with the Green Movement. Al Gore flashed melting ice caps before our eyes and Time Magazine dedicated an entire issue to global warming.

The interest has been magnified by the recent release of several environmentally themed films such as Happy Feet, An Inconvenient Truth and The March of The Penguins.

All of the attention toward the Arctic reminds us of the beautiful, clean, unpolluted color of white.

With all of this attention, penguins and polar bears are showing up everywhere. Donghia introduced "Tuxedo", a 100% silk fabric covered with penguins in various poses.

Ralph Lauren thought white to be very important. They are promoting over 60 shades of white, from clean, bright white to the warmest ecru. They are a beautiful complement to any decor, whether rustic or modern.

Badgley Mischka and J. Mendel both sent out white-clad models first for their Spring 2007 Runway show.

As white moves forward, it brings many standard compliments: black will always go well with white. This combo has been spotted before, but as it shifts upscale, it will become predominantly white with black touches.

Another change to black and white is the addition of bone.

One will find plenty of white used with "Glitz and Grey Tones." These shades with white are used by designers to capture the feel of an heirloom photograph by using multiple grey tones to build a grey scale.

Lace is the most popular fabric form associated with white. For the home, this lace-y statement is interpreted almost exclusively as surface design rather than fabric, showing as pattern etched in glass, mimicked through bead work and stenciled on walls.

Kitchens and dining rooms feel clean and roomy in shades of white. And whose kitchen ever feels too clean?

Entryways and foyers are open and inviting in tones of white. "White" living areas create a sense of space and are inviting for group entertaining.

All this doesn't necessarily mean that our customers will be clamoring for stark white carpet. It means they will be looking for a beautiful complement to white tones.

Look for white and its shades of freshness and light to soothe the mind and become a perfect backdrop to the beauty of the world around us.

Next: Going For Baroque

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