Flooring The Consumer on Simple Marketing Now

Please visit Flooring The Consumer's new home on SimpleMarketingNow.com where you can subscribe to receive updates to blog articles in real time!

Sunday, December 09, 2007

Color-Emotion From Mohawk: Part III: Going For Baroque

Next in Mohawk's Color-Emotion presentation:

Inspired by the popular movie Marie Antoinette, comes a renewed interest in 18th century French style, with all of its curves and embellishments.

French influences are being seen everywhere from more formal settings, to a resurgence of French country casual.

In many applications, soft pastel shades set the tone.

The popularity of this timeless look has inspired a trend called "Baroque Meets Modern."

But modern Baroque offers a very different twist from classic Baroque. The trend takes the classic, traditional curves and looks of the 18th century to a more contemporary, simplified level with the use of bold colors and fabrics and large scale motifs.

The modern Baroque look is being seen on the runway with an emphasis on black, using gold metallic, richly ornamented fabrics and accessories, and embellished details.

Chandeliers in surprising colors are an important icon for modern Baroque.

Oversized damasks are one of the most recognizable motifs of modern Baroque.

This trend is a good look to blend with other styles as we express our need to individualize our decor. Many consumers have tired of decorating in only one particular style.

As global lines merge, the consumer is more aware of the many different cultures and styles of design in the world. The result is a very eclectic movement in decor.

The eclectic look doesn't have to be designed all at onece. It is an adventure and a process to be enjoyed and accumulated in a lifetime as we grow, travel, and become more aware of our world.

Next: Desert Neutrals

Starting with Flooring Inspiration From Mohawk, read more about Color-Emotion From Mohawk - Part I, and Part II - White representing Mohawk's 2007 color presentation developed by Vickie Gilstrap, Nathan Hammett, Lauren Campbell, Luanne Holloway, Rebecca Frazee, Cliff Lyles, Susie Bell, Katherine Bugsch, and Michael Thompson.

Technorati Tags:
Del.icio.us Tags:


Mario Vellandi said...

Yes, Baroque and some elements of Art Nouveau are heavily coming back in design avenues as a movement against the clean & simplistic design reminiscent of Art Deco and Bauhaus.

These are coming back not as a trend though. They'll be here to stay as people can become appreciative of flourishes, crests, curves, and stylized elegance in contrast to the geometric forms and patterns we've seen rise since the early to mid-90s.

One main difference though as you've pointed out is that this modern Baroque experiments with color to match the context or application. Hence we can see pink or other wild colors applied as well.

Another interesting aspect I've seen in modern baroque is the ability to appeal to men, when applied in moderation and the flowery elements are minute and abstract line art is promoted. It's my belief that a lot of tribal art (tattoos, etc) have their origins in baroque design but modernized by applying sharp points.

It's a great movement and refreshing to experience, whether in product design, furniture, or even rock posters and clothing. The color aspect really gives it a new dimension.

CB Whittemore said...

Mario, again, thanks for adding your perspective. I particularly like this trend: it's adaptable, can be serious or whimsical, and with color, changes character!

Very interesting your point about tattoos.

Mario Vellandi said...

Ah, just a casual observation. I read in ID magazine last year about the rise of decorative styles, then did some research on early 20th century design influences and reasoning behind the movement against art nouveau and classicism.
Thanks for hosting an interesting topic!

CB Whittemore said...

Mario, you are most welcome!

Post a Comment

Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

Related Posts Plugin for WordPress, Blogger...