Up to this point, we've looked at deliberately manifesting one's own brand within the bathroom, to reinforce a branded retail experience or brand expression.
First, with
M&Ms, then
Bass Pro Shop, and
Mickey Mouse.
In this post, I flip the mirror around and examine
Advertising manifestations in bathrooms - in other words promoting someone else's brand in ladiesrooms.
The first example -
Addirect - originally comes from a December 2006 article in
POP Times by Tim Sprinkle titled "Wash and Watch. A new technology flashes a series of ads on nightclub bathroom mirrors." Unfortunately, I couldn't locate a digital copy of the article, but if you visit Addirect's website you can experience the AddMirror effect yourself.
Managing director, Ben Grant, explains: "...
because the product is a much higher-end washroom advertising tool, we're now taking on brands who wouldn't normally advertise in a washroom.... It paints a much prettier image of an advertisement when it's in a very high-tech mirror..."According to the article, New York City can expect up to 300 AddMirror venues by the end of 2007... "
Ads can be set to appear at random, in a storyboard sequence or in a mix with several different brand messages. Up to six images can be stored in the mirror at one time...."Luckily, there's still enough free space on the mirror to see yourself.
David Polinchock comes through again with
adfreak: Piss-Screen debuts, sadly lacks multiplayer. This particular concept [a game called "Peed For Speed" represents an ad for a taxi service. You can view the YouTube below or click
Piss-Screen video. I wonder how effective it's been!
Up to this point, we've looked at deliberately manifesting one's own brand within the bathroom, to reinforce a branded retail experience or brand expression.
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